Reflecting on 2023, within the realm of digital marketing, private domain marketing has emerged as a pivotal approach. Concurrently, live streaming for product promotion and the standardization of live broadcasts have become central components of marketing strategies.

Regarding the channel structure, omnichannel marketing has evolved into a prevailing long-term trend. Driven by technological advancements, demand-side factors, and supply-side dynamics, social media and e-commerce platforms are increasingly converging. The industry chain model of “content + live streaming + e-commerce” continues to optimize, creating bidirectional connections between consumers seeking products and products finding consumers.

Content commerce is gradually characterized by three key features: capturing user attention through interest-based content, constructing immersive consumption experiences with diverse content formats, and driving product flow through content-driven recommendations based on consumer interests. Additionally, content commerce and e-commerce content are the two primary models within the content commerce domain.

The primary objective of this summit is to offer deeper insights into the ever-evolving landscape of brand marketing, illuminate the latest trends in e-commerce operations, reduce customer acquisition and operational expenses, and systematically address the challenges faced by marketing and e-commerce professionals across six key thematic areas.

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