Introducing Prefer: A Bean-Free Coffee Revolution Combating Climate Change One Cuppa At A Time 

SINGAPORE, 23 February 2024 — Amidst growing concerns of climate change in today’s booming coffee  industry, two food tech innovators and sustainability advocates have come together to launch Prefer, a  sustainable bioflavours start-up. Leveraging on fermentation technology, the company is set to launch  Asia and Singapore’s first-and-only bean-free coffee that repurposes food by-products into delicious and  eco-friendly cups of coffee.   Following a year of focusing on product development, the company – supported by accredited  organisations including Entrepreneur First, A*STAR, and Enterprise Singapore – is now ready to debut  their bean-free coffee to both businesses and coffee drinkers. Prefer’s bean-free coffee